Thanks to the Internet and rapid globalization, all of the people in the globe (unless you are living under the rock) have access to these via computers, tablets or mobiles anytime and anywhere you want or need it. Google uses your meta data to interpret what your website is about …

Search engine algorithms are used by Search Engines to rank websites and their content accordingly. Even though images aren’t considered text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT tags are a way for search engines to …

The day may come when links are less important to rankings, but that day hasn’t arrived yet. Exact match Domains (EMD) The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be …

In general, though, focus on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it’s very important for …

Similar to duplicate content, scraped content are parts of your articles that someone pasted into their own. Scrapers will frequently add bits and pieces of content from your pages to the content that is often unrelated to the subject of the original. The search engine crawler analyzes the raw HTML …

Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. The heading structure of your …

Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. However, some sites with outdated or poorly written pages have fallen in struggle to recover. Use relevant and accurate meta …

There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the …

Videos don’t work for everyone, and some marketers argue that they do very little to help SEO. Yet, they can be an excellent way to boost engagement, sales, and conversion rates. Every SEO program should be unique; each target audience has a place, too. Images play a crucial part …

There are no firm guarantees as to how quickly new sites – or pages – will be crawled by Google and then appear in the search index. ometimes the way photo and video galleries are structured can create thin content. For example, creating one page for each photo without any text around …

SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information twice (once from the text, once from the ALT text). Search engine optimization …

Optimizing your images gives your website an additional chance to be found via image search. it’s crucial to know everything about it. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not …

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. Some evergreen content lasts forever. Are your customers local, national, or international? How might this change in the …

So getting your website higher in the search engines is extremely important. Find the best blogs in your industry and ask them if you can write a post for them. There’s so many different types of sites, different ways that you can optimize, different types of optimizations you can …

When using internal links, it’s important to link to the page with descriptive keywords. That helps your rankings and your visitors as everyone will have an easier time figuring out what the article you link to is about. Simply having an awareness of opportunities allows a search marketer to …

Our advice is to look for the White Hat SEO's, they won't be the cheapest, but they will give you the best value for your investment. This is the method our client’s employ and it’s powerful. Google alone uses over 200 different signals in order to rank web …

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. In fact, Twitter.com rejected hashtags at first. Using keywords is basically just setting the topic of your …

Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. It may have come to your attention that most hosting providers resell their hosting space through their …

So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could …

There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages …

A “backlink” is one of the most used words in the world of search engine optimization (SEO). Updating your content regularly is important, for search engines and readers. Search engines favor posts that are more recent and relevant because that is what their users want. If this is not possible …

Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. Like every big task, this one begins with research, too. Instead of asking yourself “How can I make more sales?” consider replacing it with …

Google is driven to bring the best answer to its users and, as a result of that, it has had to evolve its algorithm to meet its own goals. The bounce rate is an important metric to measure the relevancy of content to users. With all that said…SEO is …

300 is the bare minimum and if your keyword is particularly competitive, you’ll need to lengthen your acceptable word count accordingly: 1 keyword per 100 words. Search engines are unique – as the words used on a webpage can be matched with whatever a user types into their search. Basically …

If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright Infringement form. You can report scraped content to make sure Google acknowledges you as the true publisher and doesn’t hurt your SEO through …

As its name implies – it is timeless. The color of the cowboy’s hat denoted if it was a good or a bad guy riding toward the protagonist. This is why an evaluation of your homepage is absolutely critical. Work out long-term and short-term campaigns, each with their own goals …

Whenever your URL changes, think of what you may have going on that’s attached to those URLs. Reciprocal linking; again, it’s against Google’s guidelines to excessively link your site with others that then link back to you. This cross-linking is wrong; Google likes everything to appear natural …

Our job as website publishers and content managers is to ensure that we are providing the most robust information possible to our readers. Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned …

They want some hot tip that they think is a secret to search success. Whether or not, you are familiar with the evergreen content; You'll notice you don't rarely see spammy titles and descriptions in Google results anymore. Especially for a new website, it is important to get backlinks as …

What we should be worried about is having a large number of web pages on our websites that are mostly duplicate content, or product pages with such short product descriptions that the content can be deemed thin, and thus, not valuable (to neither Google, nor the reader). Cloaking is when …

It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO …

I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. Sometimes, even unintentionally you may end up creating thin content and attract Google penalty consequently.Thin content is one of Google’s biggest bugbears. Most SEO’s (and dare i say internet marketers …

It really wasn’t that surprising; studies have discovered that more than half of teenagers use voice search on a daily basis, and a similar number of adults use it because it makes them feel “tech-savvy”. Once the searcher lands on your page and confirms the content will satisfy the …

Search engines employ ‘spiders’ which literally crawl the web, looking for websites to list. Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. You …

Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. The best …

There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them …

Keyword stuffing is considered a prohibited SEO technique from Google’s perspective. Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. Authority relates to the link profile of any site. But not just the number of links. That bears little …

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. While the Meta keyword and …

Generally considered to be three or more words, long tail KWs are the primary focus of most online stores seeking visibility in a niche or focused vertical. When deployed properly and timely, 301 redirects can get the job done in transferring your SEO authority from the original source to the …

The key aspect of Google’s algorithm that all of their updates (past, present, and future) follow is that they want to provide the best content possible to searchers. 301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary. Even if you …

Backlinks are hyperlinks that point back to your website. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. Well, ours is an imperfect …

You should use the ‘nofollow’ rule when linking to untrusted sources or in sponsored posts (Google doesn’t like paid links). Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. In Google search results …

There are as many ways to build links as there are types of website. Thanks to Google’s crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing – promotion and PR. Forget dense blocks of text with no images. Instead, create …

When done properly, internal linking will help boost your SEO rankings, get readers to peruse your content, and drive more traffic to your site. Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however …

While unfortunately, using this tool won’t make your site any faster, it will grade your current speed, and provide you with an all-important starting point. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their …

Now, enable your JavaScript and see if your JavaScript and Ajax-based navigation work as well. When your business information is consistent across different listings and pages, it verifies for both search engines and patients that you are who you say you are. Understanding at all times what is happening with …

The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! Read on expert content marketing tips to help with your …

Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. Sounds easy, right? The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink …

Many content creators tend to operate on a maximum of 1 keyword mention every 300 words. If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving …

Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to …