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Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate. Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Google Trends tells you how searches in a subject change over time. You can use it to predict spikes and slumps as well as to know when you should update and change pages for the season or switch to using different keywords. You can look at and compare several different terms at a time Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them — and in what order.”

Target website visitors who are going to visit your website and remain there

Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. Only links from quality and trusted websites that attract a high amount of traffic can have a serious and good impact on your website’s rankings. If an authoritative website links to yours, some of this “authority” is transferred to your site. If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds.

How to discover your hidden rankings

The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in the search results. Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of opportunities in which someone might have accessed your website, viewed your content, and bought your product or services. Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more.

Where are all the spammy links coming from?

Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the foundation of your content marketing is going to be very weak and you won’t see significant improvement. A general misunderstanding about SEO is that you have to stuff your website with keywords to gain more traffic. This won’t work out for your website so well in the long term so it’s better to focus on creating interesting content that your followers would actually like to read. Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. Gaz Hall, from SEO Hull, had the following to say: "Each listing on the SERP has three core components, which include the page title, page description, and page URL."

Be Active on Pinterest

Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages. If you command authority in your specific niche, Google will always see you as an important asset. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then you gain authority. Authority sites also get indexed quicker and deeper.