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Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the rate at which your content gets found online. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' text).

How are you supposed to audit your site structure

Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two resultants lead to the conclusion that local business should invest on Local SEO Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not.

Google and long keyphrases

If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. Keep developing ways of raising UX by giving visitors a better platform to share their views, inform products improvement, and regular offers. t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your SEO provider and seek a clear explanation.

Adding structured data helps Google understand & rank webpages better

It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. Gaz Hall, from SEO Hull, had the following to say: "You already know that a considerable amount of Internet traffic these days comes from mobile operating systems."

Building An Effective SEO Strategy

Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence.