Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences.
This is your opportunity to write something and rank
Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process.
Use quotes to locate a specific phrase
A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business.
Are you seeing the effects of Google +1 on your SEO?
Guest posts can still be valuable from
a PR/community-building perspective,
but only if we approach those guest
blogging opportunities with the right
intentions. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. The entire mentality of a search engine is to provide the
best possible result to the searcher that satisfies their
original search query. They do this by evaluating a site’s
content in reference to the search and the quality of the
site and its content. Gaz Hall, an SEO Expert from the UK, said: "Without considering a search engine user's intent, you will attract too much unqualified traffic."
Canonical URLs for SEO
In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. Today, there aren’t a lot of free methods left to get organic traffic. Plus, for those that do exist, they often require an incredible amount of technical knowledge. The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept.