Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely or remove you entirely. You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint.

Poor navigation or information architecture

Obtaining Backlinks can be a tricky process that takes lots of time and patience.­ It is important to seek out Relevant Backlinks to your website, a relevant backlink is a link from a site that is similar to yours. Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea. Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings. All pages on your website should be available with a maximum of four clicks from any other page of your site. A good method to achieve that goal is to limit the categories on your website to three levels.

Keep your link building strategy diversified

When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to your site in the first place. It is better to have eyeballs on the page than not. Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The articles are typically short and have key takeaways or downloadable resources attached to them. These types of resources make great pages for other sites to link to.

80% of Google Home results come from snippets

If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. Gaz Hall, from SEO Hull, had the following to say: "Search engines have been running on two wheels, On page and Off page factors. Even if one disbalances, it will lead to failure in proper SEO."

Content is king or customer is king?

When pursuing a link, which is more important, relevance or authority? Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms and related terms when trying to answer questions. In short, don’t just use the exact keyphrase but be sure to use lots of relevant and related language. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack.