You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google.
Structuring the entire page
Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. It may not be a good idea to link to the website from footers or sidebars.
Include these 1–2 keywords in specific parts of your post
So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying to find websites just like yours, that is why it’s so important to optimize your site so they can easily find you. Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. You should also check out the demographic data of your audience. In Google Analytics, you can find more information under the “Audience” menu. Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and making it easy to understand.
The Concept of Trust
On Page, optimisation is the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. According to Google, natural links leading back to your site are definitely something to strive for. Gaz Hall, an SEO Expert from the UK, said: "You should see improvements in website traffic, a key indicator of progress for your keywords."
Don’t let flowery language get in the way of a clear message
CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form divided by the total traffic your website received. I strongly believe that relevant links have a bigger impact on the algorithm. Use internal links with clear and informative anchor text. You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your keywords.