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Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots.

Leverage the work your competitors have already done in optimisation

Google is showing Context is King when it comes to indexing people in Google's Index. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content. Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That’s simply not applicable anymore and search engines are much smarter at deciphering what a page is about beyond seeing the same keyword used a bunch of times.

Build Authority online through outreach campaigns and Digital PR

If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects when launching a new/replacement site, search engines will still have your old pages contained in their index, and both search engines and visitors seeking out your content will encounter broken pages when they try to visit your site. This will result in lots of 404 Page Not Found errors. When this happens, your search engine rankings will most likely drop. Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post.

Examine your existing content

SEOs constantly work to get new links connecting to their sites that are from sources of high authority. You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. Gaz Hall, a Freelance SEO Consultant, commented: " It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. "

Link acquisition is an ongoing investment

Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword.