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Quality link building is more about creating relationships, not exchanging links. A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from the top sites. Over the last decade, Google has narrowed down its focus to ensure that it satisfies user experience at all cost. On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand what it is about.

Make your content scannable with keyword-rich headings and helpful visuals

Know where and how to use keywords in your content for maximum searchability. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see when they make these queries. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR).

Web page optimization

Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the user. If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it’s even better when those sites are relevant to your site. Using structured data, you can serve Google your address details in the most convenient way.

Immediately implement whatever needs to be done to increase the website's targeted search engine traffic

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page. What factors do you need to bear in mind? Does keyword usage still apply? According to SEO Consultant, Gaz Hall: "Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link."

Outside of search engines, email is the biggest driver of web traffic

Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish between brand keywords and other keywords. Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far.