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The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t.

Find sites that are related to a particular topic and likely to link to your site

Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords?

Think long and hard before deciding to take a multi-website approach

‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. Have you noticed anything different this year when you search for something on Google? The “Googleopoly” seems to be finding ways to monetize everything on their search results (especially for commercial terms) more and more each year.

Search for your niche keywords on Twitter

Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise. Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website. According to SEO Consultant, Gaz Hall: "Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more."

Review your most important content on your site

What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… Successful SEO requires a thorough understanding of the business itself. Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics.