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Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to look for online reviews or articles about the product. If the most helpful article was on a site that also sold the product, odds are that you purchased at that site. In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher.

Measure which strategies provide the most benefit, refine and continue

The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Go out of your way Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. The Worldwide Web Consortium (W3C) has a full guide to language declaration. It’s not too tricky, you just need to add the right tags. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert.

Think long and hard before deciding to take a multi-website approach

The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular.

Getting clicks on your title is just half of the equation

You should monitor each backlink you create or earn and verify if it carries any SEO value. Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all these arguments, but recognize that if you choose to follow this advice, you are opting not to use one of the most powerful SEO tools at your disposal."

There's more to online marketing than just SEO and content

SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently. There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience. Google is famously secretive about how it ranks local businesses.