A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages that are working well for your business, as well as highlighting areas for potential improvement. There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make it more visible to search engines and improving the site’s rank.

You’ve got to understand how to research and use keywords in the current environment

Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think of the phrases or the questions that potential customers ask when they’re considering purchasing your product. Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about? Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data.

How to improve your conversion rates

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. A variety of studies support the idea that Google incorporate social signals when ranking a webpage. One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site - and links play an important role. Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time and money on creating.

Link building – the definitive guide

Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. Gaz Hall, an SEO Expert from the UK, said: "Build backlinks by using forums and blog comments. You can become an authority in your niche, by using forums, and engaging with others with blog comments. The key to become successful is to be present everywhere."

When to Consolidate Content for Maximum Impact

Businesses should always remember that they can’t fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won’t help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking your site is spam. Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the back button and chooses another result; Google and Bing are not looking kindly at you.