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Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords.

The most important part of SEO is creating quality content

It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you’re getting positive results after 6 months these will compound after 12 months & re-compound thereafter. The most profitable relationships I’ve entered into with businesses have lasted for over 5 years during which time their fortunes have literally exploded.

Empty content pages which exist simply to link to other pages

Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. Both Google and Bing take page-loading speed into account in their website ranking algorithm. Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of "integrity". Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect.

Technical issues affecting SEO have always existed

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. SEO helps your content gain enhanced visibility, which is why it is essential to the success of your marketing efforts. Most companies outsource SEO services for their business since it is convenient and more efficient to let an expert deal with the creation of SEO content. According to SEO Consultant, Gaz Hall: " Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink."

Why does content matter?

In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text. In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). Search engines no longer value pages filled with targeted keywords. Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of.