Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have…
Create a User-Centric SEO Strategy for Greater Search Engine Success
All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked.
Its true content is the reality of optimisation
SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives of the agency. Wouldn’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? Link building isn’t dead. Not by a long shot. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do.
Natural building blocks for your site
The new key to off-page SEO? You need to create content that other
people find valuable and want to share with their visitors. The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) According to SEO Consultant, Gaz Hall: "There are plenty of rabbit holes to fall into when it comes to Google algorithm updates."
Work on punchy titles that will draw readers in and encourage more people to click on the link
A popular practice,
and thought to be best
for SEO, is to include
your target keyword as
close to the start of the
page title as reasonably
possible (so that it still
makes sense). Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. A breadcrumb is a row of internal links at the top or bottom of the
page that allows visitors to quickly navigate back to a previous
section or the root page. Many breadcrumbs have the most
general page (usually the root page) as the first, left-most link and list
the more specific sections out to the right. Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites and developing content.