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As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. Rankings matter. But they’re not the metric you should be focusing on. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO.

A nofollow backlink can help Google to put your website into the right context

Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. Your personal opinion can be interesting and valuable, especially if you have been in a specific field for a long time. But, if you want to become an authority and earn a lot of backlinks, you will have to show facts and stats. It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links.

Too many links can dilute the value of your page and send most of your traffic away

As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search engines. Therefore, backlinks becomes an important factor in determining where the page appears in SERPs (Search Engine Results Page). Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this.

Avoid link directories that link to all sorts of websites

Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. The source of a link matters a great deal to how much weight it carries in Google’s algorithm. Gaz Hall, a Freelance SEO Consultant, commented: "The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically."

You’ve got to understand how to research and use keywords in the current environment

Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. The truth is that you can get bad links every day. Your competitors don’t want your website to rank well. They can plan a negative SEO attack, sending a lot of spammy links to your website. In spite of changes that Google has rolled out over the past couple of years, using keywords is one of the best SEO tricks there is. You just have to use them in the right way. A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank.