Your guess is as good as Google's

In general, though, focus on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it’s very important for …

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Lessons I've learned from link exchanges

Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. The heading structure of your …

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Using traffic estimation tools in conjunction with analytics

SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information twice (once from the text, once from the ALT text). Search engine optimization …

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How do you feel about analysis now?

Our advice is to look for the White Hat SEO's, they won't be the cheapest, but they will give you the best value for your investment. This is the method our client’s employ and it’s powerful. Google alone uses over 200 different signals in order to rank web …

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The worst advice I've heard about authority sites

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. In fact, Twitter.com rejected hashtags at first. Using keywords is basically just setting the topic of your …

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A do-it-yourself guide to webmaster tools

Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. Like every big task, this one begins with research, too. Instead of asking yourself “How can I make more sales?” consider replacing it with …

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Thinking about web crawlers makes everything OK

300 is the bare minimum and if your keyword is particularly competitive, you’ll need to lengthen your acceptable word count accordingly: 1 keyword per 100 words. Search engines are unique – as the words used on a webpage can be matched with whatever a user types into their search. Basically …

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Adopt a customer centric view of white hat SEO

As its name implies – it is timeless. The color of the cowboy’s hat denoted if it was a good or a bad guy riding toward the protagonist. This is why an evaluation of your homepage is absolutely critical. Work out long-term and short-term campaigns, each with their own goals …

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Regularly Release Useful Information for Free

Our job as website publishers and content managers is to ensure that we are providing the most robust information possible to our readers. Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned …

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The secret behind canonical URLs

Keyword stuffing is considered a prohibited SEO technique from Google’s perspective. Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. Authority relates to the link profile of any site. But not just the number of links. That bears little …

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Take care when dealing with non reciprocal links

The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! Read on expert content marketing tips to help with your …

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Try to target a hungry crowd by paying attention to onsite SEO

Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. Sounds easy, right? The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink …

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Everything you need to know about backlinks

Many content creators tend to operate on a maximum of 1 keyword mention every 300 words. If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving …

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Forget about old-fashioned link building

Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to …

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Write about offsite SEO

Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. URLs are great real estate for keywords. Add keywords to them so Google has an easier time determining what …

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Create a search marketing strategy based on anchor text

This can hurt user experiences and impact search rankings.Your site should be free of broken links and configured to signal broken links to crawlers using a 404 response status code. Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links …

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Mobile optimization

Writing solid website content is challenging, but not impossible. With planning, focus, and proper resource allocation you can create excellent content that entices readers and engages website visitors. During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate …

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Google ranking factors

Keyword Tool.io – Now, Keyword Tool.io might be an extremely simple and rudimentary tool, but it works on a good premise. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content …

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User-friendly Content — Because it Matters

With over 6 websites online for every person on earth, you need to be ready to work if you want your site to standout. Large images slow down your site, so you need to make image file sizes as small as possible. They also create an avenue for new traffic …

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The Role of Anchor Text

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a …

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The Concept of Trust

Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people …

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Take advantage of rich snippets

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your …

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Add mobile URLs to Sitemap for SEO

Now's the time for any local business to raise its game. Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database. This means your website can be as fully-optimised for desktop as …

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Previous SEO Work

Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide …

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High ROI

Internal links are links within your blog posts that lead to other pages within your blog or website. The first and most obvious way that this improves SEO is that increases traffic to your other posts and pages. Google learned that when people search for the term “SEO,” they were …

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Submit your website to legitimate award sites

Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few …

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Convert visitors of your website to customers

If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies …

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Voice Searching Matters

Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. Focus on publishing compelling …

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Check the content of the target web page

Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the quantity and quality of backlinks to your site when link-building. Sometimes you might spot a particularly juicy keyword …

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Deliver sustainable traffic to your website

A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. If you don’t know where to submit a guest blog post or what forums would …

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Search for your niche keywords on Yahoo

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to …

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Seeding Promotion on Big Content

A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it. Despite all the changes, the fundamentals of search engines remain the same. SEO metrics give you an indication of the …

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The Role of Social Media

If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. Google views your site as authoritative when other sites link back to it …

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Check the content of the web page

A Google research recently revealed that four out of five users trust search engines for local searches Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary …

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Link acquisition is an ongoing investment

Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. Figuring …

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Technical issues affecting SEO have always existed

SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors, gain more viewers for your blog, acquire new prospects or increase conversion. There are some legitimate …

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Review your most important content on your site

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately …

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Single-keyword SEO has been a staple for a long time

Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. There are many other items which can affect a website’s search ranking, including …

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Tell search engines what to index and what not to

SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again …

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Internal linking is a secret weapon for search optimizers

Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results …

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How To Spot DoFollow Link Opportunities

If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Write interesting and creative content that you know people will share with others. After implementing any SEO technique, you need to monitor your efforts. To ensure that your …

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