Taboos about gateway sites that you should know

Thanks to the Internet and rapid globalization, all of the people in the globe (unless you are living under the rock) have access to these via computers, tablets or mobiles anytime and anywhere you want or need it. Google uses your meta data to interpret what your website is about …

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Write a keyword-rich introduction about backlinks

Whenever your URL changes, think of what you may have going on that’s attached to those URLs. Reciprocal linking; again, it’s against Google’s guidelines to excessively link your site with others that then link back to you. This cross-linking is wrong; Google likes everything to appear natural …

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One element of your strategy should look at authority sites

They want some hot tip that they think is a secret to search success. Whether or not, you are familiar with the evergreen content; You'll notice you don't rarely see spammy titles and descriptions in Google results anymore. Especially for a new website, it is important to get backlinks as …

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Focus on ROI Instead of rankings

There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them …

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Usability benefits of an optimized URL

When done properly, internal linking will help boost your SEO rankings, get readers to peruse your content, and drive more traffic to your site. Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however …

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Is this the end of inbound links as we know it?

SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. It can be a great …

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You may be asked about web crawlers in your marketing interview

While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. Majestic’s Trust Flow is representative of link relevancy and ‘trust’. As search engines improve, queries with …

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Make social media the main focus of your marketing tactics

Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. it cannot crawl image, Flash Movies, JavaScript, Frames, Password protected page, and directories. It’s clear that there is a link between the websites which rank …

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Think about how to incorporate keywords into your article

By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key words and key phrases relating to your website, you can be assured that your website and it's web pages will enjoy all the benefits of high search engine ranking …

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Use Social Bookmarking To Boost Page Rank

Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then …

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How will Blockchain tech affect SEO

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Keep your sentences short. Make sure that no more than 25 …

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How important is voice search optimization today?

True to form, Google is always changing, tweaking, and improving its algorithm. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Google is famously secretive about how …

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Identify and Track Your Best Prospects

When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. When you add a link to your website, you are inviting users to leave …

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Content is king or customer is king?

Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages …

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Identify potential backlink opportunities

Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a distinct GMB listing. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of …

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Ask and Answer Important Questions

Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. Never sell yourself short and never assume anyone knows your business better than you. You want to be …

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Be yourself and not your keywords

Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing …

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Your Customers are searching their query in different ways

To a search engine, relevance means more than finding a page with the right words. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. When it comes to writing effective …

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The need to quantify quality

If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. Just as Google has always …

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Boost your site speed indefinitely

You need to understand where you are now in order to accurately assess your future rankings. Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO. When …

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Are Dynamic Pages Too Dynamic to be Seen At All

Ideally page titles should include the search term for which the website has been optimized. Links with over optimized anchor text in articles or press releases distributed on other sites. Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals …

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You may think you know what your audience wants to read

On-site optimization is all about publishing awesome stuff in the first place. Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run. You’re playing in the …

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Make your title short and relevant

You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a …

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Google Analytics has changed the face of how to measure SEO success

You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short phrases. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If …

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Bulk all Referring Domains together

Wikipedia is one of the biggest and most authoritative websites on the internet. It’s a link building golden mine. Wikipedia articles show up for almost every term and a link back to your website means a referral traffic boost to your blog. As SEOs we always want to understand …

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Include these 1–2 keywords in specific parts of your post

Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail to show relevant results, users might switch to some other …

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How to Find Acquisition Targets

If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions …

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Organize headings and subheadings with H1, H2, H3 tags

TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. Off page SEO or …

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