Its all about googlebot crawlers

Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. However, some sites with outdated or poorly written pages have fallen in struggle to recover. Use relevant and accurate meta …

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The benefits of content to your search marketing strategy

There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the …

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When auditing your site, take time to think about analysis

So getting your website higher in the search engines is extremely important. Find the best blogs in your industry and ask them if you can write a post for them. There’s so many different types of sites, different ways that you can optimize, different types of optimizations you can …

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Measure and Improve by paying attention to keywords

Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. It may have come to your attention that most hosting providers resell their hosting space through their …

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What everyone ought to know about anchor text

There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages …

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Let's follow keyword best practise

What we should be worried about is having a large number of web pages on our websites that are mostly duplicate content, or product pages with such short product descriptions that the content can be deemed thin, and thus, not valuable (to neither Google, nor the reader). Cloaking is when …

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Design + citations = Greatness

It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO …

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How quickly you can expect to be crawled

You should use the ‘nofollow’ rule when linking to untrusted sources or in sponsored posts (Google doesn’t like paid links). Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. In Google search results …

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The broken link-building method aided by LSI

While unfortunately, using this tool won’t make your site any faster, it will grade your current speed, and provide you with an all-important starting point. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their …

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Link Outreach

Every time you want to post an article, review, description, or new item; ask yourself whether it will deliver meaning and better value to your visitors. The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage …

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Be Active on Pinterest

Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate …

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When to Consolidate Content for Maximum Impact

A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. One of the …

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Optimize for Yahoo, Bing, and Others

Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise. Creating an SEO strategy can give your company and brand a boost in the search engines. Why …

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How to Search Engine Optimize Your Blog Content

Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. Pay close attention to how your results develop over time, and don’t be afraid to make changes …

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Is the content ranking well for other keywords?

Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the …

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Sprinkle LSI keywords liberally

Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without …

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Accentuate the positive

Links are integral for connecting each piece of content, ultimately leading to a potential sale. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. A social media following shows that the …

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Link building, of course, is a science in itself

Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. Search-based competitive audits uncover the competitive landscape within the search results …

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Relevance is the key issue for link building

The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google …

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The first choice should be search marketing

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Appropriate use of headers are not only helpful to the reader in structuring and breaking up content, but they also let Google know what …

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How to promote your local business online

Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. Writing guest posts should be part of every content marketing strategy …

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Building An Effective SEO Strategy

Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the …

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Draft content for each target keyword

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic …

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Target your website to your audience

Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. SEO and positioning your website to rank top …

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Look for scraped content on your competitors' site

If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. The modern SEO seems to be focusing more on user experience. A Dofollow …

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An interesting and useful copy is no longer enough

The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those …

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See what keywords you already rank for

Because time is the most valuable resource for small businesses (link is external) , the best SEO strategy is to spend as little of it as you can to get to the first page of Google. Given the value of your time, “less is more” should define your entire mindset. There …

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