Always endeavour to gain the trust of Google

Search engine algorithms are used by Search Engines to rank websites and their content accordingly. Even though images aren’t considered text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT tags are a way for search engines to …

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Understanding stickiness

Videos don’t work for everyone, and some marketers argue that they do very little to help SEO. Yet, they can be an excellent way to boost engagement, sales, and conversion rates. Every SEO program should be unique; each target audience has a place, too. Images play a crucial part …

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Update your cloaking on a regular basis

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. Some evergreen content lasts forever. Are your customers local, national, or international? How might this change in the …

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How Google's Semantic Search Will Change SEO

Google is driven to bring the best answer to its users and, as a result of that, it has had to evolve its algorithm to meet its own goals. The bounce rate is an important metric to measure the relevancy of content to users. With all that said…SEO is …

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The hidden agenda of Google algorithms

I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. Sometimes, even unintentionally you may end up creating thin content and attract Google penalty consequently.Thin content is one of Google’s biggest bugbears. Most SEO’s (and dare i say internet marketers …

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Consider offsite SEO at the inception

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. While the Meta keyword and …

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Difficult things about gateway sites

Each journey begins with a landing page and ends with a so-called money page, where the user completes a goal. You have to always be proactive and look for new ways to improve your strategy. Everyone is familiar with the expression “content is king.” Without rich content, you will find …

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Consider link bait at the inception

It is important to have backlinks from quality sites, and those backlinks should be contextual. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote …

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Create a search marketing strategy based on domain authority

Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. In the past, some people tried to make their pages extra-relevant by using the keywords for which they …

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Write Powerful & Captivating Headlines

As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and …

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Some keywords don’t deserve their own page

Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. Keyword research is the basis …

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Run Co-Marketing Campaigns Alongside SEO

Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Today, smartphone usage is so huge that …

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Exhibit altruistic behaviour to build trust

Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. Headings give your web page structure and help search engines better determine what your page content is about. There …

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Optimize Social Share Image Settings

Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Links may very well become “democratized” as they become less representative of the overall sentiment of the online …

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Mobile readiness is a confirmed general ranking factor.

Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of …

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Site Architecture for Dummies

Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi Have you noticed anything different this year when you …

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Use keyword research to choose the right terms for Google

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL …

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Add a Pin-It Button to Your Site

If users cannot access your page due to compatibility problems, you are not likely to get a good rating. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. Google wants to send people to the best content. Faster is …

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Identify potential link partners

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Create a list of articles with links that are similar or closely related to your content. I’m sure you don’t want to spend time …

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Get involved in the human element of web data

Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages such as attracting highly targeted clients to your company, improving the rankings of your site, and building brand awareness over time. On average, the higher up page 1 the result …

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What Makes SEO Careers Recession-Proof?

The number and quality of links pointing to your site will largely determine in what position your site ranks. How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? If you are still basing your SEO …

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Visit Your Competitors' Sites and Analyze Them

When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is …

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Improve your visibility in organic search results

Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors quickly and easily move to the content they want. Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to …

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Avoid paid links that don't use the nofollow attribute

If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It …

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We're searching in different ways today

The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. Links need to actually be of interest to the reader. They …

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Writing quality content means writing original content

Not all links are created equal. Some sites provide better SEO juice than others. But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. Keyword research helps you identify keywords that appeal …

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