Let's talk about quality

There are no firm guarantees as to how quickly new sites – or pages – will be crawled by Google and then appear in the search index. ometimes the way photo and video galleries are structured can create thin content. For example, creating one page for each photo without any text around …

more ...

Let's follow rankings best practise

Optimizing your images gives your website an additional chance to be found via image search. it’s crucial to know everything about it. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not …

more ...

The reason everyone loves doorway sites

So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could …

more ...



Combine responsive design and SEM for Supercharged SEO

Backlinks are hyperlinks that point back to your website. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. Well, ours is an imperfect …

more ...

Think about web crawlers from the start

You must also use social SEO. Beauty is important and usability is even more critical, however, neither will work for your revenue stream if no one comes to the website. However, social media is also a viable option in engaging your audience and providing yet another avenue for them to …

more ...

Online marketing changes quickly when it comes to mobile search

Often SEO projects will give you fantastic return on investment. According to Search Engine Watch; one client received “$11,000,000 worth of organic traffic” thanks to search engine optimisation. Most search engines like links of either type, although more specifically the one way links. One way links are more …

more ...

Go long-tail and forget onsite SEO

If they found your content valuable and optimized for certain search terms, they will reward you with a higher ranking in search results. Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of …

more ...

Pay attention to analysis

When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. Google wants to ensure that the sites it serves up in search results …

more ...

Clarification about metrics

This is the origin of SEO’s spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things like link farms—clearly not living, breathing humans giving a vote of confidence that the content is indeed about what you claim it to be. There are three different varieties of …

more ...


Why Not Try It Out?

Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on …

more ...


Don't bury information in your copy

The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. If you want people to hang around your site, or make the purchases, your site should load in lightning speed …

more ...

Optimizing for Voice Search and Voice Assistants

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

more ...

Start with fundamental SEO tactics

Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. Measuring the number of search engines that have indexed your site is an easy …

more ...

SEO LSI keyword analysis best practice

The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read. Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between …

more ...

Auto anchor text

When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user …

more ...

Google Ranking Factors

If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Over the last several years, Google has made huge strides in driving better UX (user experience). If you have too many keywords stuffed into your domain, this can be viewed …

more ...

Getting Listed in Directories

See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a …

more ...

Longtail terms

If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the …

more ...

Drop in a relevant link or two

Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct descriptions then you could obtain a lot more traffic. It is also another way for Google to figure …

more ...


Are Keywords – and Keyword Research – Dead?

In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. A great way to incorporate all those valuable local keywords into your website …

more ...

Build local relationships with content creators

A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. Just like they have for on-page SEO, technical aspects …

more ...

Preview Your Site on Mobile Devices

When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. Redirect chains are not to be confused with redirect loops, which is where URL A redirects to …

more ...

Why does content matter?

Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. Many websites contain elements that inadvertently block search engines. If your website contains such an …

more ...



You can optimize keywords with your content

There are three different varieties of backlinks to think about; high-quality, low-quality and harmful backlinks. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. Until Google get their act together, unethical …

more ...

Develop a comprehensive internal linking structure

Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same …

more ...

Canonical URLs for SEO

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut …

more ...

SEO Remains Keyword Driven & LSI Keywords Are Important

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Solving real customer problems is a major key to mastering evergreen content marketing. Link farming, buying links, getting links from any site (not just your niche …

more ...

Do you have lots of External Media

Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly …

more ...

The Major Elements of Planning

Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of …

more ...


Measure the quality and uniqueness

Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your …

more ...