Taboos about gateway sites that you should know

Thanks to the Internet and rapid globalization, all of the people in the globe (unless you are living under the rock) have access to these via computers, tablets or mobiles anytime and anywhere you want or need it. Google uses your meta data to interpret what your website is about …

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Always endeavour to gain the trust of Google

Search engine algorithms are used by Search Engines to rank websites and their content accordingly. Even though images aren’t considered text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT tags are a way for search engines to …

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Your guess is as good as Google's

In general, though, focus on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it’s very important for …

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Lessons I've learned from link exchanges

Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. The heading structure of your …

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Its all about googlebot crawlers

Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. However, some sites with outdated or poorly written pages have fallen in struggle to recover. Use relevant and accurate meta …

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The benefits of content to your search marketing strategy

There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the …

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Understanding stickiness

Videos don’t work for everyone, and some marketers argue that they do very little to help SEO. Yet, they can be an excellent way to boost engagement, sales, and conversion rates. Every SEO program should be unique; each target audience has a place, too. Images play a crucial part …

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Let's talk about quality

There are no firm guarantees as to how quickly new sites – or pages – will be crawled by Google and then appear in the search index. ometimes the way photo and video galleries are structured can create thin content. For example, creating one page for each photo without any text around …

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Using traffic estimation tools in conjunction with analytics

SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information twice (once from the text, once from the ALT text). Search engine optimization …

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Let's follow rankings best practise

Optimizing your images gives your website an additional chance to be found via image search. it’s crucial to know everything about it. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not …

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Update your cloaking on a regular basis

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. Some evergreen content lasts forever. Are your customers local, national, or international? How might this change in the …

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When auditing your site, take time to think about analysis

So getting your website higher in the search engines is extremely important. Find the best blogs in your industry and ask them if you can write a post for them. There’s so many different types of sites, different ways that you can optimize, different types of optimizations you can …

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How do you feel about analysis now?

Our advice is to look for the White Hat SEO's, they won't be the cheapest, but they will give you the best value for your investment. This is the method our client’s employ and it’s powerful. Google alone uses over 200 different signals in order to rank web …

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The worst advice I've heard about authority sites

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. In fact, Twitter.com rejected hashtags at first. Using keywords is basically just setting the topic of your …

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Measure and Improve by paying attention to keywords

Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. It may have come to your attention that most hosting providers resell their hosting space through their …

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The reason everyone loves doorway sites

So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could …

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What everyone ought to know about anchor text

There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages …

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A do-it-yourself guide to webmaster tools

Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. Like every big task, this one begins with research, too. Instead of asking yourself “How can I make more sales?” consider replacing it with …

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How Google's Semantic Search Will Change SEO

Google is driven to bring the best answer to its users and, as a result of that, it has had to evolve its algorithm to meet its own goals. The bounce rate is an important metric to measure the relevancy of content to users. With all that said…SEO is …

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Thinking about web crawlers makes everything OK

300 is the bare minimum and if your keyword is particularly competitive, you’ll need to lengthen your acceptable word count accordingly: 1 keyword per 100 words. Search engines are unique – as the words used on a webpage can be matched with whatever a user types into their search. Basically …

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Adopt a customer centric view of white hat SEO

As its name implies – it is timeless. The color of the cowboy’s hat denoted if it was a good or a bad guy riding toward the protagonist. This is why an evaluation of your homepage is absolutely critical. Work out long-term and short-term campaigns, each with their own goals …

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Write a keyword-rich introduction about backlinks

Whenever your URL changes, think of what you may have going on that’s attached to those URLs. Reciprocal linking; again, it’s against Google’s guidelines to excessively link your site with others that then link back to you. This cross-linking is wrong; Google likes everything to appear natural …

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Regularly Release Useful Information for Free

Our job as website publishers and content managers is to ensure that we are providing the most robust information possible to our readers. Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned …

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One element of your strategy should look at authority sites

They want some hot tip that they think is a secret to search success. Whether or not, you are familiar with the evergreen content; You'll notice you don't rarely see spammy titles and descriptions in Google results anymore. Especially for a new website, it is important to get backlinks as …

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Let's follow keyword best practise

What we should be worried about is having a large number of web pages on our websites that are mostly duplicate content, or product pages with such short product descriptions that the content can be deemed thin, and thus, not valuable (to neither Google, nor the reader). Cloaking is when …

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Design + citations = Greatness

It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO …

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The hidden agenda of Google algorithms

I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. Sometimes, even unintentionally you may end up creating thin content and attract Google penalty consequently.Thin content is one of Google’s biggest bugbears. Most SEO’s (and dare i say internet marketers …

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Focus on ROI Instead of rankings

There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them …

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The secret behind canonical URLs

Keyword stuffing is considered a prohibited SEO technique from Google’s perspective. Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. Authority relates to the link profile of any site. But not just the number of links. That bears little …

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Consider offsite SEO at the inception

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. While the Meta keyword and …

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Combine responsive design and SEM for Supercharged SEO

Backlinks are hyperlinks that point back to your website. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. Well, ours is an imperfect …

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How quickly you can expect to be crawled

You should use the ‘nofollow’ rule when linking to untrusted sources or in sponsored posts (Google doesn’t like paid links). Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. In Google search results …

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Usability benefits of an optimized URL

When done properly, internal linking will help boost your SEO rankings, get readers to peruse your content, and drive more traffic to your site. Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however …

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The broken link-building method aided by LSI

While unfortunately, using this tool won’t make your site any faster, it will grade your current speed, and provide you with an all-important starting point. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their …

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Take care when dealing with non reciprocal links

The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! Read on expert content marketing tips to help with your …

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Try to target a hungry crowd by paying attention to onsite SEO

Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. Sounds easy, right? The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink …

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Everything you need to know about backlinks

Many content creators tend to operate on a maximum of 1 keyword mention every 300 words. If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving …

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Forget about old-fashioned link building

Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to …

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