Think about web crawlers from the start

You must also use social SEO. Beauty is important and usability is even more critical, however, neither will work for your revenue stream if no one comes to the website. However, social media is also a viable option in engaging your audience and providing yet another avenue for them to …

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Write about offsite SEO

Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. URLs are great real estate for keywords. Add keywords to them so Google has an easier time determining what …

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Is this the end of inbound links as we know it?

SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. It can be a great …

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Online marketing changes quickly when it comes to mobile search

Often SEO projects will give you fantastic return on investment. According to Search Engine Watch; one client received “$11,000,000 worth of organic traffic” thanks to search engine optimisation. Most search engines like links of either type, although more specifically the one way links. One way links are more …

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Difficult things about gateway sites

Each journey begins with a landing page and ends with a so-called money page, where the user completes a goal. You have to always be proactive and look for new ways to improve your strategy. Everyone is familiar with the expression “content is king.” Without rich content, you will find …

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Create a search marketing strategy based on anchor text

This can hurt user experiences and impact search rankings.Your site should be free of broken links and configured to signal broken links to crawlers using a 404 response status code. Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links …

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Mobile optimization

Writing solid website content is challenging, but not impossible. With planning, focus, and proper resource allocation you can create excellent content that entices readers and engages website visitors. During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate …

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Google ranking factors

Keyword Tool.io – Now, Keyword Tool.io might be an extremely simple and rudimentary tool, but it works on a good premise. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content …

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Consider link bait at the inception

It is important to have backlinks from quality sites, and those backlinks should be contextual. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote …

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Go long-tail and forget onsite SEO

If they found your content valuable and optimized for certain search terms, they will reward you with a higher ranking in search results. Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of …

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You may be asked about web crawlers in your marketing interview

While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. Majestic’s Trust Flow is representative of link relevancy and ‘trust’. As search engines improve, queries with …

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Make social media the main focus of your marketing tactics

Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. it cannot crawl image, Flash Movies, JavaScript, Frames, Password protected page, and directories. It’s clear that there is a link between the websites which rank …

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Pay attention to analysis

When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. Google wants to ensure that the sites it serves up in search results …

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User-friendly Content — Because it Matters

With over 6 websites online for every person on earth, you need to be ready to work if you want your site to standout. Large images slow down your site, so you need to make image file sizes as small as possible. They also create an avenue for new traffic …

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Create a search marketing strategy based on domain authority

Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. In the past, some people tried to make their pages extra-relevant by using the keywords for which they …

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Write Powerful & Captivating Headlines

As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and …

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Clarification about metrics

This is the origin of SEO’s spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things like link farms—clearly not living, breathing humans giving a vote of confidence that the content is indeed about what you claim it to be. There are three different varieties of …

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Why Not Try It Out?

Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on …

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Think about how to incorporate keywords into your article

By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key words and key phrases relating to your website, you can be assured that your website and it's web pages will enjoy all the benefits of high search engine ranking …

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Some keywords don’t deserve their own page

Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. Keyword research is the basis …

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Don't bury information in your copy

The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. If you want people to hang around your site, or make the purchases, your site should load in lightning speed …

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Link Outreach

Every time you want to post an article, review, description, or new item; ask yourself whether it will deliver meaning and better value to your visitors. The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage …

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The Role of Anchor Text

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a …

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Run Co-Marketing Campaigns Alongside SEO

Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Today, smartphone usage is so huge that …

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The Concept of Trust

Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people …

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Take advantage of rich snippets

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your …

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Optimizing for Voice Search and Voice Assistants

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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Use Social Bookmarking To Boost Page Rank

Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then …

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Start with fundamental SEO tactics

Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. Measuring the number of search engines that have indexed your site is an easy …

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Be Active on Pinterest

Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate …

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SEO LSI keyword analysis best practice

The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read. Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between …

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How will Blockchain tech affect SEO

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Keep your sentences short. Make sure that no more than 25 …

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When to Consolidate Content for Maximum Impact

A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. One of the …

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Add mobile URLs to Sitemap for SEO

Now's the time for any local business to raise its game. Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database. This means your website can be as fully-optimised for desktop as …

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Auto anchor text

When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user …

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Previous SEO Work

Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide …

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Exhibit altruistic behaviour to build trust

Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. Headings give your web page structure and help search engines better determine what your page content is about. There …

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Google Ranking Factors

If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Over the last several years, Google has made huge strides in driving better UX (user experience). If you have too many keywords stuffed into your domain, this can be viewed …

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Getting Listed in Directories

See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a …

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Optimize for Yahoo, Bing, and Others

Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise. Creating an SEO strategy can give your company and brand a boost in the search engines. Why …

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How to Search Engine Optimize Your Blog Content

Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. Pay close attention to how your results develop over time, and don’t be afraid to make changes …

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How important is voice search optimization today?

True to form, Google is always changing, tweaking, and improving its algorithm. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Google is famously secretive about how …

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