Identify and Track Your Best Prospects

When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. When you add a link to your website, you are inviting users to leave …

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High ROI

Internal links are links within your blog posts that lead to other pages within your blog or website. The first and most obvious way that this improves SEO is that increases traffic to your other posts and pages. Google learned that when people search for the term “SEO,” they were …

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Content is king or customer is king?

Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages …

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Identify potential backlink opportunities

Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a distinct GMB listing. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of …

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Longtail terms

If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the …

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Submit your website to legitimate award sites

Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few …

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Convert visitors of your website to customers

If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies …

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Optimize Social Share Image Settings

Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Links may very well become “democratized” as they become less representative of the overall sentiment of the online …

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Ask and Answer Important Questions

Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. Never sell yourself short and never assume anyone knows your business better than you. You want to be …

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Is the content ranking well for other keywords?

Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the …

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Sprinkle LSI keywords liberally

Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without …

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Be yourself and not your keywords

Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing …

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Your Customers are searching their query in different ways

To a search engine, relevance means more than finding a page with the right words. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. When it comes to writing effective …

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Accentuate the positive

Links are integral for connecting each piece of content, ultimately leading to a potential sale. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. A social media following shows that the …

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Link building, of course, is a science in itself

Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. Search-based competitive audits uncover the competitive landscape within the search results …

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Mobile readiness is a confirmed general ranking factor.

Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of …

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Relevance is the key issue for link building

The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google …

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The need to quantify quality

If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. Just as Google has always …

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Drop in a relevant link or two

Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct descriptions then you could obtain a lot more traffic. It is also another way for Google to figure …

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Boost your site speed indefinitely

You need to understand where you are now in order to accurately assess your future rankings. Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO. When …

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Site Architecture for Dummies

Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi Have you noticed anything different this year when you …

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The first choice should be search marketing

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Appropriate use of headers are not only helpful to the reader in structuring and breaking up content, but they also let Google know what …

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Use keyword research to choose the right terms for Google

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL …

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Voice Searching Matters

Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. Focus on publishing compelling …

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Check the content of the target web page

Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the quantity and quality of backlinks to your site when link-building. Sometimes you might spot a particularly juicy keyword …

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Deliver sustainable traffic to your website

A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. If you don’t know where to submit a guest blog post or what forums would …

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Are Keywords – and Keyword Research – Dead?

In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. A great way to incorporate all those valuable local keywords into your website …

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Are Dynamic Pages Too Dynamic to be Seen At All

Ideally page titles should include the search term for which the website has been optimized. Links with over optimized anchor text in articles or press releases distributed on other sites. Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals …

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Build local relationships with content creators

A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. Just like they have for on-page SEO, technical aspects …

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Preview Your Site on Mobile Devices

When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. Redirect chains are not to be confused with redirect loops, which is where URL A redirects to …

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Search for your niche keywords on Yahoo

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to …

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Why does content matter?

Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. Many websites contain elements that inadvertently block search engines. If your website contains such an …

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You may think you know what your audience wants to read

On-site optimization is all about publishing awesome stuff in the first place. Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run. You’re playing in the …

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Add a Pin-It Button to Your Site

If users cannot access your page due to compatibility problems, you are not likely to get a good rating. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. Google wants to send people to the best content. Faster is …

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Make your title short and relevant

You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a …

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Seeding Promotion on Big Content

A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it. Despite all the changes, the fundamentals of search engines remain the same. SEO metrics give you an indication of the …

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Google Analytics has changed the face of how to measure SEO success

You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short phrases. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If …

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Identify potential link partners

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Create a list of articles with links that are similar or closely related to your content. I’m sure you don’t want to spend time …

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The Role of Social Media

If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. Google views your site as authoritative when other sites link back to it …

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Check the content of the web page

A Google research recently revealed that four out of five users trust search engines for local searches Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary …

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How to promote your local business online

Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. Writing guest posts should be part of every content marketing strategy …

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Get involved in the human element of web data

Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages such as attracting highly targeted clients to your company, improving the rankings of your site, and building brand awareness over time. On average, the higher up page 1 the result …

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Building An Effective SEO Strategy

Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the …

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