Draft content for each target keyword

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic …

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Link acquisition is an ongoing investment

Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. Figuring …

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Technical issues affecting SEO have always existed

SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors, gain more viewers for your blog, acquire new prospects or increase conversion. There are some legitimate …

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Target your website to your audience

Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. SEO and positioning your website to rank top …

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Bulk all Referring Domains together

Wikipedia is one of the biggest and most authoritative websites on the internet. It’s a link building golden mine. Wikipedia articles show up for almost every term and a link back to your website means a referral traffic boost to your blog. As SEOs we always want to understand …

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Include these 1–2 keywords in specific parts of your post

Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail to show relevant results, users might switch to some other …

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How to Find Acquisition Targets

If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions …

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Look for scraped content on your competitors' site

If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. The modern SEO seems to be focusing more on user experience. A Dofollow …

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You can optimize keywords with your content

There are three different varieties of backlinks to think about; high-quality, low-quality and harmful backlinks. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. Until Google get their act together, unethical …

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Review your most important content on your site

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately …

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Single-keyword SEO has been a staple for a long time

Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. There are many other items which can affect a website’s search ranking, including …

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Tell search engines what to index and what not to

SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again …

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Develop a comprehensive internal linking structure

Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same …

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Organize headings and subheadings with H1, H2, H3 tags

TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. Off page SEO or …

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Canonical URLs for SEO

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut …

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SEO Remains Keyword Driven & LSI Keywords Are Important

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Solving real customer problems is a major key to mastering evergreen content marketing. Link farming, buying links, getting links from any site (not just your niche …

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What Makes SEO Careers Recession-Proof?

The number and quality of links pointing to your site will largely determine in what position your site ranks. How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? If you are still basing your SEO …

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An interesting and useful copy is no longer enough

The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those …

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Visit Your Competitors' Sites and Analyze Them

When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is …

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Do you have lots of External Media

Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly …

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Internal linking is a secret weapon for search optimizers

Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results …

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See what keywords you already rank for

Because time is the most valuable resource for small businesses (link is external) , the best SEO strategy is to spend as little of it as you can to get to the first page of Google. Given the value of your time, “less is more” should define your entire mindset. There …

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Improve your visibility in organic search results

Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors quickly and easily move to the content they want. Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to …

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The Major Elements of Planning

Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of …

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Avoid paid links that don't use the nofollow attribute

If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It …

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We're searching in different ways today

The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. Links need to actually be of interest to the reader. They …

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How To Spot DoFollow Link Opportunities

If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Write interesting and creative content that you know people will share with others. After implementing any SEO technique, you need to monitor your efforts. To ensure that your …

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Measure the quality and uniqueness

Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your …

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Nobody likes ugly URLs

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. Figuring out your risk tolerance is the first step, but the best approach is to focus on relevant …

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Writing quality content means writing original content

Not all links are created equal. Some sites provide better SEO juice than others. But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. Keyword research helps you identify keywords that appeal …

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Real Websites index faster

Sometimes knowing why you’re doing something can make all the difference. There are several ways of creating backlinks, some of them are categorized good ones others are the bad ones that you would want to ignore in order to not get penalized by the search engines. Which pages and …

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