Update your cloaking on a regular basis

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. Some evergreen content lasts forever. Are your customers local, national, or international? How might this change in the …

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Everything you need to know about backlinks

Many content creators tend to operate on a maximum of 1 keyword mention every 300 words. If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving …

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Write about offsite SEO

Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. URLs are great real estate for keywords. Add keywords to them so Google has an easier time determining what …

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Take advantage of rich snippets

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your …

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Optimizing for Voice Search and Voice Assistants

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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How important is voice search optimization today?

True to form, Google is always changing, tweaking, and improving its algorithm. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Google is famously secretive about how …

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High ROI

Internal links are links within your blog posts that lead to other pages within your blog or website. The first and most obvious way that this improves SEO is that increases traffic to your other posts and pages. Google learned that when people search for the term “SEO,” they were …

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Single-keyword SEO has been a staple for a long time

Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. There are many other items which can affect a website’s search ranking, including …

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