The secret behind canonical URLs

Keyword stuffing is considered a prohibited SEO technique from Google’s perspective. Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. Authority relates to the link profile of any site. But not just the number of links. That bears little …

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Consider offsite SEO at the inception

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. While the Meta keyword and …

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The broken link-building method aided by LSI

While unfortunately, using this tool won’t make your site any faster, it will grade your current speed, and provide you with an all-important starting point. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their …

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Mobile optimization

Writing solid website content is challenging, but not impossible. With planning, focus, and proper resource allocation you can create excellent content that entices readers and engages website visitors. During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate …

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Make social media the main focus of your marketing tactics

Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. it cannot crawl image, Flash Movies, JavaScript, Frames, Password protected page, and directories. It’s clear that there is a link between the websites which rank …

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Pay attention to analysis

When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. Google wants to ensure that the sites it serves up in search results …

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Run Co-Marketing Campaigns Alongside SEO

Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Today, smartphone usage is so huge that …

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Be Active on Pinterest

Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate …

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The first choice should be search marketing

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Appropriate use of headers are not only helpful to the reader in structuring and breaking up content, but they also let Google know what …

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Use keyword research to choose the right terms for Google

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL …

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Are Dynamic Pages Too Dynamic to be Seen At All

Ideally page titles should include the search term for which the website has been optimized. Links with over optimized anchor text in articles or press releases distributed on other sites. Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals …

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Building An Effective SEO Strategy

Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the …

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Technical issues affecting SEO have always existed

SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors, gain more viewers for your blog, acquire new prospects or increase conversion. There are some legitimate …

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