Getting Listed in Directories

See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a …

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Longtail terms

If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the …

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Optimize Social Share Image Settings

Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Links may very well become “democratized” as they become less representative of the overall sentiment of the online …

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Is the content ranking well for other keywords?

Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the …

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The need to quantify quality

If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. Just as Google has always …

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Boost your site speed indefinitely

You need to understand where you are now in order to accurately assess your future rankings. Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO. When …

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Site Architecture for Dummies

Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi Have you noticed anything different this year when you …

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The Role of Social Media

If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. Google views your site as authoritative when other sites link back to it …

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Include these 1–2 keywords in specific parts of your post

Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail to show relevant results, users might switch to some other …

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Look for scraped content on your competitors' site

If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. The modern SEO seems to be focusing more on user experience. A Dofollow …

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SEO Remains Keyword Driven & LSI Keywords Are Important

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Solving real customer problems is a major key to mastering evergreen content marketing. Link farming, buying links, getting links from any site (not just your niche …

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Nobody likes ugly URLs

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. Figuring out your risk tolerance is the first step, but the best approach is to focus on relevant …

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