The benefits of content to your search marketing strategy

There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the …

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Let's follow rankings best practise

Optimizing your images gives your website an additional chance to be found via image search. it’s crucial to know everything about it. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not …

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What everyone ought to know about anchor text

There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages …

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The hidden agenda of Google algorithms

I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. Sometimes, even unintentionally you may end up creating thin content and attract Google penalty consequently.Thin content is one of Google’s biggest bugbears. Most SEO’s (and dare i say internet marketers …

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Combine responsive design and SEM for Supercharged SEO

Backlinks are hyperlinks that point back to your website. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. Well, ours is an imperfect …

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Go long-tail and forget onsite SEO

If they found your content valuable and optimized for certain search terms, they will reward you with a higher ranking in search results. Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of …

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User-friendly Content — Because it Matters

With over 6 websites online for every person on earth, you need to be ready to work if you want your site to standout. Large images slow down your site, so you need to make image file sizes as small as possible. They also create an avenue for new traffic …

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Think about how to incorporate keywords into your article

By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key words and key phrases relating to your website, you can be assured that your website and it's web pages will enjoy all the benefits of high search engine ranking …

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When to Consolidate Content for Maximum Impact

A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. One of the …

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Content is king or customer is king?

Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages …

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Sprinkle LSI keywords liberally

Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without …

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Link building, of course, is a science in itself

Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. Search-based competitive audits uncover the competitive landscape within the search results …

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Relevance is the key issue for link building

The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google …

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Deliver sustainable traffic to your website

A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. If you don’t know where to submit a guest blog post or what forums would …

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You can optimize keywords with your content

There are three different varieties of backlinks to think about; high-quality, low-quality and harmful backlinks. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. Until Google get their act together, unethical …

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What Makes SEO Careers Recession-Proof?

The number and quality of links pointing to your site will largely determine in what position your site ranks. How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? If you are still basing your SEO …

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