Understanding stickiness

Videos don’t work for everyone, and some marketers argue that they do very little to help SEO. Yet, they can be an excellent way to boost engagement, sales, and conversion rates. Every SEO program should be unique; each target audience has a place, too. Images play a crucial part …

more ...

Measure and Improve by paying attention to keywords

Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. It may have come to your attention that most hosting providers resell their hosting space through their …

more ...

Design + citations = Greatness

It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO …

more ...


Focus on ROI Instead of rankings

There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them …

more ...


Try to target a hungry crowd by paying attention to onsite SEO

Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. Sounds easy, right? The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink …

more ...

Consider link bait at the inception

It is important to have backlinks from quality sites, and those backlinks should be contextual. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote …

more ...

Clarification about metrics

This is the origin of SEO’s spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things like link farms—clearly not living, breathing humans giving a vote of confidence that the content is indeed about what you claim it to be. There are three different varieties of …

more ...

Some keywords don’t deserve their own page

Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. Keyword research is the basis …

more ...

Don't bury information in your copy

The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. If you want people to hang around your site, or make the purchases, your site should load in lightning speed …

more ...

The Role of Anchor Text

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a …

more ...


Use Social Bookmarking To Boost Page Rank

Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then …

more ...

SEO LSI keyword analysis best practice

The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read. Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between …

more ...


Convert visitors of your website to customers

If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies …

more ...

Ask and Answer Important Questions

Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. Never sell yourself short and never assume anyone knows your business better than you. You want to be …

more ...

Check the content of the target web page

Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the quantity and quality of backlinks to your site when link-building. Sometimes you might spot a particularly juicy keyword …

more ...

Add a Pin-It Button to Your Site

If users cannot access your page due to compatibility problems, you are not likely to get a good rating. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. Google wants to send people to the best content. Faster is …

more ...

Check the content of the web page

A Google research recently revealed that four out of five users trust search engines for local searches Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary …

more ...

How to Find Acquisition Targets

If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions …

more ...

Tell search engines what to index and what not to

SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again …

more ...

Develop a comprehensive internal linking structure

Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same …

more ...

Canonical URLs for SEO

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut …

more ...