Your guess is as good as Google's

In general, though, focus on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it’s very important for …

more ...

A do-it-yourself guide to webmaster tools

Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. Like every big task, this one begins with research, too. Instead of asking yourself “How can I make more sales?” consider replacing it with …

more ...

Let's follow keyword best practise

What we should be worried about is having a large number of web pages on our websites that are mostly duplicate content, or product pages with such short product descriptions that the content can be deemed thin, and thus, not valuable (to neither Google, nor the reader). Cloaking is when …

more ...

Take care when dealing with non reciprocal links

The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! Read on expert content marketing tips to help with your …

more ...

Create a search marketing strategy based on anchor text

This can hurt user experiences and impact search rankings.Your site should be free of broken links and configured to signal broken links to crawlers using a 404 response status code. Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links …

more ...

You may be asked about web crawlers in your marketing interview

While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. Majestic’s Trust Flow is representative of link relevancy and ‘trust’. As search engines improve, queries with …

more ...

Write Powerful & Captivating Headlines

As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and …

more ...

Your Customers are searching their query in different ways

To a search engine, relevance means more than finding a page with the right words. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. When it comes to writing effective …

more ...

You may think you know what your audience wants to read

On-site optimization is all about publishing awesome stuff in the first place. Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run. You’re playing in the …

more ...

Seeding Promotion on Big Content

A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it. Despite all the changes, the fundamentals of search engines remain the same. SEO metrics give you an indication of the …

more ...

Internal linking is a secret weapon for search optimizers

Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results …

more ...

See what keywords you already rank for

Because time is the most valuable resource for small businesses (link is external) , the best SEO strategy is to spend as little of it as you can to get to the first page of Google. Given the value of your time, “less is more” should define your entire mindset. There …

more ...