Using traffic estimation tools in conjunction with analytics

SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information twice (once from the text, once from the ALT text). Search engine optimization …

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The reason everyone loves doorway sites

So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could …

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Adopt a customer centric view of white hat SEO

As its name implies – it is timeless. The color of the cowboy’s hat denoted if it was a good or a bad guy riding toward the protagonist. This is why an evaluation of your homepage is absolutely critical. Work out long-term and short-term campaigns, each with their own goals …

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Why Not Try It Out?

Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on …

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Exhibit altruistic behaviour to build trust

Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. Headings give your web page structure and help search engines better determine what your page content is about. There …

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Optimize for Yahoo, Bing, and Others

Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise. Creating an SEO strategy can give your company and brand a boost in the search engines. Why …

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Identify and Track Your Best Prospects

When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. When you add a link to your website, you are inviting users to leave …

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Submit your website to legitimate award sites

Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few …

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Drop in a relevant link or two

Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct descriptions then you could obtain a lot more traffic. It is also another way for Google to figure …

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Preview Your Site on Mobile Devices

When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. Redirect chains are not to be confused with redirect loops, which is where URL A redirects to …

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Identify potential link partners

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Create a list of articles with links that are similar or closely related to your content. I’m sure you don’t want to spend time …

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Get involved in the human element of web data

Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages such as attracting highly targeted clients to your company, improving the rankings of your site, and building brand awareness over time. On average, the higher up page 1 the result …

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Organize headings and subheadings with H1, H2, H3 tags

TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. Off page SEO or …

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We're searching in different ways today

The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. Links need to actually be of interest to the reader. They …

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