Start with fundamental SEO tactics

Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. Measuring the number of search engines that have indexed your site is an easy …

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Draft content for each target keyword

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic …

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Link acquisition is an ongoing investment

Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. Figuring …

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Review your most important content on your site

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately …

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How To Spot DoFollow Link Opportunities

If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Write interesting and creative content that you know people will share with others. After implementing any SEO technique, you need to monitor your efforts. To ensure that your …

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