Forget about old-fashioned link building

Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to …

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Auto anchor text

When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user …

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Google Ranking Factors

If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Over the last several years, Google has made huge strides in driving better UX (user experience). If you have too many keywords stuffed into your domain, this can be viewed …

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Identify potential backlink opportunities

Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a distinct GMB listing. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of …

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Mobile readiness is a confirmed general ranking factor.

Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of …

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Are Keywords – and Keyword Research – Dead?

In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. A great way to incorporate all those valuable local keywords into your website …

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Writing quality content means writing original content

Not all links are created equal. Some sites provide better SEO juice than others. But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. Keyword research helps you identify keywords that appeal …

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